Sign & Volume

ALLVISUAL IDENTITYPACKAGING DESIGN3D SCENOGRAPHYPRINT EXPERIENCEDIGITAL IMPACTCINEMATIC MOTION

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ALIGNMENT

ANATOMY OF A TYPO

BASELINE

Bold

Brand guidelines

Character width

FULL & UNBOUND

Gutter

Hyphenation

Kerning

LOGOTYPE

LOREM IPSUM

Leading

Lowercase

Orphan

RIGHT AXIS & OBLIQUE AXIS

Tracking (letter spacing)

Typographic color

Uppercase

Uppercase letter

WHEELBASE (SERIF)

Widow