Printing techniques that create a raised or recessed relief using a die composed of a male and female mold.
These techniques can be done blind (without ink or foil) or combined with hot foil stamping to enhance both the visual and tactile effect. They are often used to add sophistication and a premium feel to printed materials.
Use case: On a cosmetic case, an embossing of the name of the range has been embossed with gold hot stamping. This double treatment reinforced the elegance of the packaging and the qualitative perception of the product.