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For its 50th anniversary, Stérimar wanted an event identity deployed in pharmacy and across all channels. In pharmacy, a brand anniversary is a trap: too festive and it loses health credibility. Too restrained and it goes unnoticed. This wasn’t about celebrating, but asserting longevity.
Anniversary identity anchored on three pillars: purity, reliability, longevity. Impactful yet reassuring design, calibrated for the pharmacy shelf. 360° deployment: POS, digital visuals, sales tools. Same grammar everywhere, no overload.
50 years, 1 visual signature
A coherent anniversary identity, activated across every touchpoint.
360° without saturation
POS, print, digital, sales force: one world deployed without cluttering the shelf.
Impactful and reassuring
A design calibrated to stand out in pharmacy without betraying health codes.
Expertise: Art direction · Event design · Anniversary visual identity creation · Print & POS rollout · 360° materials · Distribution strategy · Retail communication · Brand storytelling
For its 50th anniversary, Stérimar wanted an event identity deployed in pharmacy and across all channels. In pharmacy, a brand anniversary is a trap: too festive and it loses health credibility. Too restrained and it goes unnoticed. This wasn’t about celebrating, but asserting longevity.
Anniversary identity anchored on three pillars: purity, reliability, longevity. Impactful yet reassuring design, calibrated for the pharmacy shelf. 360° deployment: POS, digital visuals, sales tools. Same grammar everywhere, no overload.
50 years, 1 visual signature
A coherent anniversary identity, activated across every touchpoint.
360° without saturation
POS, print, digital, sales force: one world deployed without cluttering the shelf.
Impactful and reassuring
A design calibrated to stand out in pharmacy without betraying health codes.
Expertise: Art direction · Event design · Anniversary visual identity creation · Print & POS rollout · 360° materials · Distribution strategy · Retail communication · Brand storytelling
For its 50th anniversary, Stérimar wanted an event identity deployed in pharmacy and across all channels. In pharmacy, a brand anniversary is a trap: too festive and it loses health credibility. Too restrained and it goes unnoticed. This wasn’t about celebrating, but asserting longevity.
Anniversary identity anchored on three pillars: purity, reliability, longevity. Impactful yet reassuring design, calibrated for the pharmacy shelf. 360° deployment: POS, digital visuals, sales tools. Same grammar everywhere, no overload.
50 years, 1 visual signature
A coherent anniversary identity, activated across every touchpoint.
360° without saturation
POS, print, digital, sales force: one world deployed without cluttering the shelf.
Impactful and reassuring
A design calibrated to stand out in pharmacy without betraying health codes.
Expertise: Art direction · Event design · Anniversary visual identity creation · Print & POS rollout · 360° materials · Distribution strategy · Retail communication · Brand storytelling
