EN
How to celebrate 50 years of an iconic brand while strengthening its proximity and visibility? On the occasion of this major anniversary, Stérimar entrusted us with the creation of its graphic territory commemorative, intended to promote its legitimacy in pharmacies as well as on all communication media.
Art direction, event design, anniversary visual identity creation, print versions & points of sale, creation of 360° supports, distribution strategy, retail communication, brand storytelling.
To celebrate the 50th anniversary of Stérimar, we have designed a communication that is as fresh and invigorating as the seawater from Cancale Bay used in its formulas. The starting point: a visual event identity that reflects purity, reliability and the longevity of the brand.
This graphic signature has been designed to work both on the shelf and in print media, in line with pharmacy codes. Each visual element has been precisely calibrated to capture attention while respecting the health universe: an impacting but reassuring design.
We then expanded this universe to the whole 360° communication supports, from POS to digital visuals, including tools for field teams.
Result: increased visibility, a clear message, and an elegant celebration that pays tribute to the history of the brand... without advertising congestion.
An anniversary campaign that shines in the pharmacy and beyond : Stérimar reinforces its brand image while celebrating 50 years of trusting families. A visible operation, coherent and breathable, designed to last and be rooted in the collective memory.
How to celebrate 50 years of an iconic brand while strengthening its proximity and visibility? On the occasion of this major anniversary, Stérimar entrusted us with the creation of its graphic territory commemorative, intended to promote its legitimacy in pharmacies as well as on all communication media.
Art direction, event design, anniversary visual identity creation, print versions & points of sale, creation of 360° supports, distribution strategy, retail communication, brand storytelling.
To celebrate the 50th anniversary of Stérimar, we have designed a communication that is as fresh and invigorating as the seawater from Cancale Bay used in its formulas. The starting point: a visual event identity that reflects purity, reliability and the longevity of the brand.
This graphic signature has been designed to work both on the shelf and in print media, in line with pharmacy codes. Each visual element has been precisely calibrated to capture attention while respecting the health universe: an impacting but reassuring design.
We then expanded this universe to the whole 360° communication supports, from POS to digital visuals, including tools for field teams.
Result: increased visibility, a clear message, and an elegant celebration that pays tribute to the history of the brand... without advertising congestion.
An anniversary campaign that shines in the pharmacy and beyond : Stérimar reinforces its brand image while celebrating 50 years of trusting families. A visible operation, coherent and breathable, designed to last and be rooted in the collective memory.
