EN
How do you reveal a new visual identity within anexhibition space while ensuring coherence, visibility, and readability?
For Waterpik, the expert brand in dental water flossers, thechallenge was to visually translate its premium positioning through ahigh-impact trade show stand… and a hybrid one, as it was shared with anotherbrand from the group.
Spatial scenography, large-format graphic design,visual identity roll-out, high-resolution image processing, creation of printmaterials, signage, multi-brand management.Our expertise in print and spatial design allows us to orchestrate the brand’svisual continuity, from strategic guidelines to the visitor journey.
We designed a stand with a clear and immersive architecture,structured into three areas: a welcome zone with a screen broadcasting thebrand video, a product testing area with integrated sinks, and a more intimatediscussion space.
The deep blue, the flagship color of the new identity,dresses the entire stand with elegance. It is enhanced with cyan gradientsreferencing Precision Pulse technology, balancing visual impact withinformational clarity.
Adapting visuals initially designed for print formats tolarge-scale surfaces required specific image processing to ensure sharpness,contrast, and readability. We also rolled out all print tools used by the salesteam (leaflets, catalogs, prescription pads), in perfect continuity with thenew identity. The final challenge was integrating the colorful universe of TheBreathCo™, another brand within the group.
We designed a distinct yet complementary layout,enabling harmonious coexistence without compromising Waterpik’s visual impact.
A functional, immersive, and premium stand thatreflects Waterpik’s move upmarket. The user experience is seamless, salessupport tools are effective, and the visual impact at the trade show is strong.A demonstration of our ability to bring an identity to life across allmedia—down to the very last pixel.
How do you reveal a new visual identity within anexhibition space while ensuring coherence, visibility, and readability?
For Waterpik, the expert brand in dental water flossers, thechallenge was to visually translate its premium positioning through ahigh-impact trade show stand… and a hybrid one, as it was shared with anotherbrand from the group.
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Spatial scenography, large-format graphic design,visual identity roll-out, high-resolution image processing, creation of printmaterials, signage, multi-brand management.Our expertise in print and spatial design allows us to orchestrate the brand’svisual continuity, from strategic guidelines to the visitor journey.
.png)
We designed a stand with a clear and immersive architecture,structured into three areas: a welcome zone with a screen broadcasting thebrand video, a product testing area with integrated sinks, and a more intimatediscussion space.
The deep blue, the flagship color of the new identity,dresses the entire stand with elegance. It is enhanced with cyan gradientsreferencing Precision Pulse technology, balancing visual impact withinformational clarity.
Adapting visuals initially designed for print formats tolarge-scale surfaces required specific image processing to ensure sharpness,contrast, and readability. We also rolled out all print tools used by the salesteam (leaflets, catalogs, prescription pads), in perfect continuity with thenew identity. The final challenge was integrating the colorful universe of TheBreathCo™, another brand within the group.
We designed a distinct yet complementary layout,enabling harmonious coexistence without compromising Waterpik’s visual impact.
A functional, immersive, and premium stand thatreflects Waterpik’s move upmarket. The user experience is seamless, salessupport tools are effective, and the visual impact at the trade show is strong.A demonstration of our ability to bring an identity to life across allmedia—down to the very last pixel.
