EN
Create a welcome video that sets the tone for the sensory experience of Chinapoblano, the restaurant imagined by chef José Andrés.
The goal: immerse visitors in a rich and surprising visual world, reflecting the Sino-Mexican fusion cuisine while staying true to the restaurant’s unique graphic identity.
Art direction, narrative concept, storyboard, graphic animation, optical illusion, dynamic transitions, motion design, sound design.
A fully integrated approach to turn the restaurant space into a living animated environment, blending existing décor with graphic creations in a fluid, captivating narrative.
Our concept was built around a visual journey that precedes the culinary one. Inspired by Chinapoblano’s exuberant universe, we designed an immersive video where every element of the interior design comes to life: mosaics, patterns, lanterns, baskets, masks… everything transforms, connects, and evolves to create a compelling narrative loop.
We developed visual metamorphoses: the mosaic of letters becomes the one from the bar, bicycle wheels turn into chopsticks, plates spin, patterns animate. This dynamic creates optical illusions, captures attention, and disrupts the viewer’s usual points of reference.
Each movement tells a story, each transition celebrates the fusion of Mexican and Chinese cultures. The restaurant’s graphic design becomes the narrative thread of the video, ensuring seamless continuity between the screen and the experience inside the space.
A vibrant visual creation designed to intrigue, amaze, and invite guests in. The video becomes a sensory activation tool, echoing the design and spirit of the venue. A captivating loop, ready to play continuously to welcome guests into the unique world of Chinapoblano.
Create a welcome video that sets the tone for the sensory experience of Chinapoblano, the restaurant imagined by chef José Andrés.
The goal: immerse visitors in a rich and surprising visual world, reflecting the Sino-Mexican fusion cuisine while staying true to the restaurant’s unique graphic identity.
Art direction, narrative concept, storyboard, graphic animation, optical illusion, dynamic transitions, motion design, sound design.
A fully integrated approach to turn the restaurant space into a living animated environment, blending existing décor with graphic creations in a fluid, captivating narrative.
Our concept was built around a visual journey that precedes the culinary one. Inspired by Chinapoblano’s exuberant universe, we designed an immersive video where every element of the interior design comes to life: mosaics, patterns, lanterns, baskets, masks… everything transforms, connects, and evolves to create a compelling narrative loop.
We developed visual metamorphoses: the mosaic of letters becomes the one from the bar, bicycle wheels turn into chopsticks, plates spin, patterns animate. This dynamic creates optical illusions, captures attention, and disrupts the viewer’s usual points of reference.
Each movement tells a story, each transition celebrates the fusion of Mexican and Chinese cultures. The restaurant’s graphic design becomes the narrative thread of the video, ensuring seamless continuity between the screen and the experience inside the space.
A vibrant visual creation designed to intrigue, amaze, and invite guests in. The video becomes a sensory activation tool, echoing the design and spirit of the venue. A captivating loop, ready to play continuously to welcome guests into the unique world of Chinapoblano.
