ATOMIC GOLF

CINEMATIC MOTION

7 hours of content for 100,000 sq ft of experience

The need wasn't decorative. It was architectural.

100,000 sq ft across 3 floors in Las Vegas. 250+ LG displays, 10,000 sq ft of LED walls. Three spaces to bring to life with atypical screen formats. The brief: a coherent animated visual identity - from the entrance (276 x 29.5 ft) to the Cosmic Lounge. A content system for a venue that never goes dark.

About this project

Three spaces. Three atmospheres. One language.

The Stripe and Pylon: kinetic, cosmic visuals as first impression. The Astrocade: digital columns across 3 floors, rhythmic animations between sport and entertainment. The Cosmic Lounge: 130 ft floor display, 42 ft ceiling, 86 ft bar - hypnotic, calming universe.

50 concepts proposed, 20 selected, 16 delivered in final production. 410 minutes of animation rendered frame by frame. Color calibration validated on site in Las Vegas. Two phases of deliverables. Content still running today.

The solution

100,000 sq ft • 3 floors  • 250+ displays • 410 min of animation • 50 → 20 → 16 delivered  •  Still running

The result

Expertises : Cinematic motion - 3D Scenography - art direction - Digital impact

The need wasn't decorative. It was architectural.

100,000 sq ft across 3 floors in Las Vegas. 250+ LG displays, 10,000 sq ft of LED walls. Three spaces to bring to life with atypical screen formats. The brief: a coherent animated visual identity - from the entrance (276 x 29.5 ft) to the Cosmic Lounge. A content system for a venue that never goes dark.

About this project

Three spaces. Three atmospheres. One language.

The Stripe and Pylon: kinetic, cosmic visuals as first impression. The Astrocade: digital columns across 3 floors, rhythmic animations between sport and entertainment. The Cosmic Lounge: 130 ft floor display, 42 ft ceiling, 86 ft bar - hypnotic, calming universe.

50 concepts proposed, 20 selected, 16 delivered in final production. 410 minutes of animation rendered frame by frame. Color calibration validated on site in Las Vegas. Two phases of deliverables. Content still running today.

The solution

100,000 sq ft • 3 floors  • 250+ displays • 410 min of animation • 50 → 20 → 16 delivered  •  Still running

The result

Expertises : Cinematic motion - 3D Scenography - art direction - Digital impact

The need wasn't decorative. It was architectural.

100,000 sq ft across 3 floors in Las Vegas. 250+ LG displays, 10,000 sq ft of LED walls. Three spaces to bring to life with atypical screen formats. The brief: a coherent animated visual identity - from the entrance (276 x 29.5 ft) to the Cosmic Lounge. A content system for a venue that never goes dark.

À propos de ce projet

Three spaces. Three atmospheres. One language.

The Stripe and Pylon: kinetic, cosmic visuals as first impression. The Astrocade: digital columns across 3 floors, rhythmic animations between sport and entertainment. The Cosmic Lounge: 130 ft floor display, 42 ft ceiling, 86 ft bar - hypnotic, calming universe.

50 concepts proposed, 20 selected, 16 delivered in final production. 410 minutes of animation rendered frame by frame. Color calibration validated on site in Las Vegas. Two phases of deliverables. Content still running today.

La solution

100,000 sq ft • 3 floors  • 250+ displays • 410 min of animation • 50 → 20 → 16 delivered  •  Still running

Le résultat

Expertises : Cinematic motion - 3D Scenography - art direction - Digital impact