EN
Create a unique immersive experience for Atomic Golf in Las Vegas, through monumental video animations distributed on XXL screens in atypical formats.
Objective: to design a coherent animated visual identity and stellar throughout the site.
We drew on several of our areas of expertise.
Artistic direction, graphic design, video and 3D animation for XXL screen, on-site colour calibration and long-term technical rendering management.
Three iconic spaces have been scenographed:
The Stripe & the Pylon, decisive first impressions. We installed powerful videos telling the story of Atomic Golf through kinetic and cosmic visuals.
The Astrocade, vibrant heart of the place, where spectators are enveloped by rhythmic and colorful animations, between sports competition and immersive entertainment.
The Cosmic Lounge, a hypnotic and soothing universe where animations slow down and immerse visitors in a relaxing visual atmosphere.
Starting from 4 validated moodboards, we have developed more than 50 visual concepts combining retro-neon design, organic elements, 3D volumes and references to the cosmos and the atom. Each space has benefited from bespoke creations designed for its architecture and its exceptional screens.
Technical production was a colossal challenge: 410 minutes of entertainment, which is close to 7 hours of video content calculated frame by frame. Each sequence was fitted, optimized and recalculated to guarantee a perfect result in real condition on site. Our trips to Las Vegas allowed us to validate chromy, speed and spatial integration.
One immersive visual experience and stellar, which defines the identity of Atomic Golf and propels its spaces to the rank of an essential Instagrammable destination. Colors, energy and creativity captivate visitors as soon as they arrive and actively participate in the success and reputation of the place.
Create a unique immersive experience for Atomic Golf in Las Vegas, through monumental video animations distributed on XXL screens in atypical formats.
Objective: to design a coherent animated visual identity and stellar throughout the site.
We drew on several of our areas of expertise.
Artistic direction, graphic design, video and 3D animation for XXL screen, on-site colour calibration and long-term technical rendering management.
Three iconic spaces have been scenographed:
The Stripe & the Pylon, decisive first impressions. We installed powerful videos telling the story of Atomic Golf through kinetic and cosmic visuals.
The Astrocade, vibrant heart of the place, where spectators are enveloped by rhythmic and colorful animations, between sports competition and immersive entertainment.
The Cosmic Lounge, a hypnotic and soothing universe where animations slow down and immerse visitors in a relaxing visual atmosphere.
Starting from 4 validated moodboards, we have developed more than 50 visual concepts combining retro-neon design, organic elements, 3D volumes and references to the cosmos and the atom. Each space has benefited from bespoke creations designed for its architecture and its exceptional screens.
Technical production was a colossal challenge: 410 minutes of entertainment, which is close to 7 hours of video content calculated frame by frame. Each sequence was fitted, optimized and recalculated to guarantee a perfect result in real condition on site. Our trips to Las Vegas allowed us to validate chromy, speed and spatial integration.
One immersive visual experience and stellar, which defines the identity of Atomic Golf and propels its spaces to the rank of an essential Instagrammable destination. Colors, energy and creativity captivate visitors as soon as they arrive and actively participate in the success and reputation of the place.
