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100,000 sq ft across 3 floors in Las Vegas. 250+ LG displays, 10,000 sq ft of LED walls. Three spaces to bring to life with atypical screen formats.
The brief: a coherent animated visual identity, from the entrance (276 x 29.5 ft) to the Cosmic Lounge. A content system for a venue that never goes dark.
The Stripe and Pylon: kinetic, cosmic visuals as first impression. The Astrocade: digital columns across 3 floors, rhythmic animations between sport and entertainment. The Cosmic Lounge: 130 ft floor display, 42 ft ceiling, 86 ft bar, hypnotic, calming universe.
50 concepts proposed, 20 selected, 16 delivered in final production. 410 minutes of animation rendered frame by frame. Color calibration validated on site in Las Vegas. Two phases of deliverables. Content still running today.
Problem solved.by design
100,000 sq ft venue, 3 floors
250+ displays including 10,000+ sq ft of LED walls
410 minutes of animation, nearly 7 hours of content
50 concepts proposed, 20 selected, 16 delivered
Content still running since opening day
Expertises: Cinematic motion • 3D Scenography • Art direction • Digital impact
100,000 sq ft across 3 floors in Las Vegas. 250+ LG displays, 10,000 sq ft of LED walls. Three spaces to bring to life with atypical screen formats.
The brief: a coherent animated visual identity, from the entrance (276 x 29.5 ft) to the Cosmic Lounge. A content system for a venue that never goes dark.
The Stripe and Pylon: kinetic, cosmic visuals as first impression. The Astrocade: digital columns across 3 floors, rhythmic animations between sport and entertainment. The Cosmic Lounge: 130 ft floor display, 42 ft ceiling, 86 ft bar, hypnotic, calming universe.
50 concepts proposed, 20 selected, 16 delivered in final production. 410 minutes of animation rendered frame by frame. Color calibration validated on site in Las Vegas. Two phases of deliverables. Content still running today.
Problem solved.by design
100,000 sq ft venue, 3 floors
250+ displays including 10,000+ sq ft of LED walls
410 minutes of animation, nearly 7 hours of content
50 concepts proposed, 20 selected, 16 delivered
Content still running since opening day
Expertises: Cinematic motion • 3D Scenography • Art direction • Digital impact
100,000 sq ft across 3 floors in Las Vegas. 250+ LG displays, 10,000 sq ft of LED walls. Three spaces to bring to life with atypical screen formats.
The brief: a coherent animated visual identity, from the entrance (276 x 29.5 ft) to the Cosmic Lounge. A content system for a venue that never goes dark.
The Stripe and Pylon: kinetic, cosmic visuals as first impression. The Astrocade: digital columns across 3 floors, rhythmic animations between sport and entertainment. The Cosmic Lounge: 130 ft floor display, 42 ft ceiling, 86 ft bar, hypnotic, calming universe.
50 concepts proposed, 20 selected, 16 delivered in final production. 410 minutes of animation rendered frame by frame. Color calibration validated on site in Las Vegas. Two phases of deliverables. Content still running today.
Problem solved.by design
100,000 sq ft venue, 3 floors
250+ displays including 10,000+ sq ft of LED walls
410 minutes of animation, nearly 7 hours of content
50 concepts proposed, 20 selected, 16 delivered
Content still running since opening day
Expertises: Cinematic motion • 3D Scenography • Art direction • Digital impact
