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The need wasn't cosmetic. It was foundational.
Barbara Gould, a brand founded in the 1930s. A known name, a real heritage, but no contemporary expression to carry it. The challenge: turning a dormant heritage brand into a living design system, capable of structuring two complete ranges, skincare and fragrance, with total coherence.
Laying the foundations before designing anything.
A visual territory rooted in Art Deco, not as ornament, but as a design system: geometry, rhythm, structural elegance. That territory flows through every touchpoint: logo, typography, palette, patterns, layout. A system built to serve two distinct universes while holding one unified identity.
Problem solved. By Design.
29 references designed
From moisturizer to sheet mask, every product engineered within a coherent system.
7 families structured
A clear range architecture built to guide the consumer and streamline deployment.
100% 3D-rendered
Every reference visualized in volume to validate design before production.
Expertise: Range architecture · Packaging design · 3D visualization · Art direction
The need wasn't cosmetic. It was foundational.
Barbara Gould, a brand founded in the 1930s. A known name, a real heritage, but no contemporary expression to carry it. The challenge: turning a dormant heritage brand into a living design system, capable of structuring two complete ranges, skincare and fragrance, with total coherence.
Laying the foundations before designing anything.
A visual territory rooted in Art Deco, not as ornament, but as a design system: geometry, rhythm, structural elegance. That territory flows through every touchpoint: logo, typography, palette, patterns, layout. A system built to serve two distinct universes while holding one unified identity.
Problem solved. By Design.
29 references designed
From moisturizer to sheet mask, every product engineered within a coherent system.
7 families structured
A clear range architecture built to guide the consumer and streamline deployment.
100% 3D-rendered
Every reference visualized in volume to validate design before production.
Expertise: Range architecture · Packaging design · 3D visualization · Art direction
The need wasn't cosmetic. It was foundational.
Barbara Gould, a brand founded in the 1930s. A known name, a real heritage, but no contemporary expression to carry it. The challenge: turning a dormant heritage brand into a living design system, capable of structuring two complete ranges, skincare and fragrance, with total coherence.
Laying the foundations before designing anything.
A visual territory rooted in Art Deco, not as ornament, but as a design system: geometry, rhythm, structural elegance. That territory flows through every touchpoint: logo, typography, palette, patterns, layout. A system built to serve two distinct universes while holding one unified identity.
Problem solved. By Design.
29 references designed
From moisturizer to sheet mask, every product engineered within a coherent system.
7 families structured
A clear range architecture built to guide the consumer and streamline deployment.
100% 3D-rendered
Every reference visualized in volume to validate design before production.
Expertise: Range architecture · Packaging design · 3D visualization · Art direction
