EN
Every makeup brand launches its limited edition at the same time. Same shelf, same timing. Maybelline briefed us directly: 5 products (lipstick, mascara, blush, pencil, palette) designed to drive holiday sell-out.
On a holiday shelf saturated with red and glitter, we took the opposite approach. Deep black evoking the New York night, shimmer of gold applied with precision. Elevating the pack to fashion accessory status. Premium, statement aesthetic, true to Maybelline's urban DNA.
The collaboration continued with additional makeup palettes.
5 products • Ongoing collaboration
Expertises : Packaging design • Art direction • 3D Scenography
Every makeup brand launches its limited edition at the same time. Same shelf, same timing. Maybelline briefed us directly: 5 products (lipstick, mascara, blush, pencil, palette) designed to drive holiday sell-out.
On a holiday shelf saturated with red and glitter, we took the opposite approach. Deep black evoking the New York night, shimmer of gold applied with precision. Elevating the pack to fashion accessory status. Premium, statement aesthetic, true to Maybelline's urban DNA.
The collaboration continued with additional makeup palettes.
5 products • Ongoing collaboration
Expertises : Packaging design • Art direction • 3D Scenography
Every makeup brand launches its limited edition at the same time. Same shelf, same timing. Maybelline briefed us directly: 5 products (lipstick, mascara, blush, pencil, palette) designed to drive holiday sell-out.
On a holiday shelf saturated with red and glitter, we took the opposite approach. Deep black evoking the New York night, shimmer of gold applied with precision. Elevating the pack to fashion accessory status. Premium, statement aesthetic, true to Maybelline's urban DNA.
The collaboration continued with additional makeup palettes.
5 products • Ongoing collaboration
Expertises : Packaging design • Art direction • 3D Scenography
