MAYBELLINE

DESIGN PACKAGING

Packaging design for a make-up range

THE BRIEF

Create a limited edition make-up for the end of the year celebrations, at the same time elegant, festive and immediately desirable on the shelf. A design that embodies urban DNA by Maybelline while adapting to a strategic period of consumption.

About this project

KNOW-HOW

Packaging art direction · Chromatic research & materials · Creation of visual textures · Premium finishes · Limited edition packaging

The solution

OUR SOLUTION

We came up with a contrasting design: A deep black, evocative of New York nightlife, associated with a glittering shower of gold, deposited with delicacy to create a festive atmosphere.

Every detail — reflections, textures, gilding — is designed to captivate in the blink of an eye and raise the pack to the rank of fashion accessory.

By playing on the subtlety of the finishes, we are establishing a premium aesthetic and statutory, which reinforces the high-end positioning of the brand while respecting its codes.

One daring and elegant limited edition, designed to stand out on the shelves, seduce at the point of sale and support sales during a peak period.

The result

THE RESULT

One iconic packaging, in perfect harmony with the Maybelline universe, which captures the attention, value the range and boosts sales during the holidays. A creation that affirms Sign & Volume's expertise on projects limited edition & premium beauty.

THE BRIEF

Create a limited edition make-up for the end of the year celebrations, at the same time elegant, festive and immediately desirable on the shelf. A design that embodies urban DNA by Maybelline while adapting to a strategic period of consumption.

About this project

KNOW-HOW

Packaging art direction · Chromatic research & materials · Creation of visual textures · Premium finishes · Limited edition packaging

The solution

OUR SOLUTION

We came up with a contrasting design: A deep black, evocative of New York nightlife, associated with a glittering shower of gold, deposited with delicacy to create a festive atmosphere.

Every detail — reflections, textures, gilding — is designed to captivate in the blink of an eye and raise the pack to the rank of fashion accessory.

By playing on the subtlety of the finishes, we are establishing a premium aesthetic and statutory, which reinforces the high-end positioning of the brand while respecting its codes.

One daring and elegant limited edition, designed to stand out on the shelves, seduce at the point of sale and support sales during a peak period.

The result

THE RESULT

One iconic packaging, in perfect harmony with the Maybelline universe, which captures the attention, value the range and boosts sales during the holidays. A creation that affirms Sign & Volume's expertise on projects limited edition & premium beauty.