EN
How to modernize the visual identity of a cult product without losing the support of a loyal customer base, while promoting under-exploited complementary products? Phyto 3000 has given us the strategic mission of rethinking packaging from its plant-based range, in upgrading its star product and by clarifying the segmentation of its oils.
An accompaniment wholemeal And tailoring : art direction, packaging design, visual storytelling, illustration, graphic design, range strategy, typographic creation, advice on product repositioning and visual upgrade.
OUR SOLUTION
The brand's iconic product, Phyto 3000 balm needed of a Subtle Makeover. Based on its identity codes (tiger skin, colored circle, animal head), we operated a graphic redesign work based on an illustration evoking botanical plates, a more subtle background texture, and a more statutory typography. Objective: to maintain the historical DNA of the product while giving it a more statutory and premium look.
Repositioning has also worked on complementary oils, which for too long were perceived as simple combinations. By creating a real segmentation between roll-on and spray, we affirmed their specificity (thermal effects, targeted virtues) through a graphic treatment that is distinct but consistent with the range. Color codes to differentiate effects, a better hierarchy of messages and the promotion of active plants make it possible to clarify each use while strengthening visual recognition.
THE RESULT
An elegant and strategic redesign That respects customer standards while reinvigorating the overall image of the brand. The range is gaining in visibility, in desirability and in consistency, offering Phyto 3000 a new commercial impetus and a strong and lasting packaging identity.
How to modernize the visual identity of a cult product without losing the support of a loyal customer base, while promoting under-exploited complementary products? Phyto 3000 has given us the strategic mission of rethinking packaging from its plant-based range, in upgrading its star product and by clarifying the segmentation of its oils.
An accompaniment wholemeal And tailoring : art direction, packaging design, visual storytelling, illustration, graphic design, range strategy, typographic creation, advice on product repositioning and visual upgrade.
OUR SOLUTION
The brand's iconic product, Phyto 3000 balm needed of a Subtle Makeover. Based on its identity codes (tiger skin, colored circle, animal head), we operated a graphic redesign work based on an illustration evoking botanical plates, a more subtle background texture, and a more statutory typography. Objective: to maintain the historical DNA of the product while giving it a more statutory and premium look.
Repositioning has also worked on complementary oils, which for too long were perceived as simple combinations. By creating a real segmentation between roll-on and spray, we affirmed their specificity (thermal effects, targeted virtues) through a graphic treatment that is distinct but consistent with the range. Color codes to differentiate effects, a better hierarchy of messages and the promotion of active plants make it possible to clarify each use while strengthening visual recognition.
THE RESULT
An elegant and strategic redesign That respects customer standards while reinvigorating the overall image of the brand. The range is gaining in visibility, in desirability and in consistency, offering Phyto 3000 a new commercial impetus and a strong and lasting packaging identity.
