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Phyto 3000 entrusted the repackaging of its cult balm and the clarification of its underperforming complementary oils. Modernize a product identified for decades without losing recognition. Touch the balm and risk breaking with loyal buyers. Don’t touch it and let an icon age.
Balm: essential identity codes preserved (tiger skin, colored circle, animal head), illustration evoking botanical plates, subtler texture, more statutory typography. Oils: clear roll-on vs spray segmentation, color codes by effect, message hierarchy, active plants highlighted. Two strategies, one grammar.
1 icon preserved, 1 icon elevated / Roll-on vs spray: 1 clear segmentation / Botanical plates, custom typography
Savoir-faire : Direction artistique · Design packaging · Illustration · Stratégie de gamme · Création typographique · Repositionnement produit
Phyto 3000 entrusted the repackaging of its cult balm and the clarification of its underperforming complementary oils. Modernize a product identified for decades without losing recognition. Touch the balm and risk breaking with loyal buyers. Don’t touch it and let an icon age.
Balm: essential identity codes preserved (tiger skin, colored circle, animal head), illustration evoking botanical plates, subtler texture, more statutory typography. Oils: clear roll-on vs spray segmentation, color codes by effect, message hierarchy, active plants highlighted. Two strategies, one grammar.
1 icon preserved, 1 icon elevated / Roll-on vs spray: 1 clear segmentation / Botanical plates, custom typography
Savoir-faire : Direction artistique · Design packaging · Illustration · Stratégie de gamme · Création typographique · Repositionnement produit
Phyto 3000 entrusted the repackaging of its cult balm and the clarification of its underperforming complementary oils. Modernize a product identified for decades without losing recognition. Touch the balm and risk breaking with loyal buyers. Don’t touch it and let an icon age.
Balm: essential identity codes preserved (tiger skin, colored circle, animal head), illustration evoking botanical plates, subtler texture, more statutory typography. Oils: clear roll-on vs spray segmentation, color codes by effect, message hierarchy, active plants highlighted. Two strategies, one grammar.
1 icon preserved, 1 icon elevated / Roll-on vs spray: 1 clear segmentation / Botanical plates, custom typography
Savoir-faire : Direction artistique · Design packaging · Illustration · Stratégie de gamme · Création typographique · Repositionnement produit
