EN
How to pay tribute to the city of Zurich through a original and premium capsule design ? Nespresso wanted to celebrate Swiss coffee culture with a special edition, that was evocative, contemporary and true to its brand identity.
Packaging art direction, creation of tailor-made patterns, graphic storytelling, high precision print design, technical adaptation to printing constraints and support on finishes (varnish, marking, embossing).
Our creative approach is inspired by the reflections of Limmat, the glass architecture and the morning lights of Zurich. We are translating this unique atmosphere in a subtle geometric pattern, between abstraction and movement. A visual harmony designed as an echo of the balance between tradition and modernity specific to the city.
Each step of the process — Moodboards, graphic design, technical adjustments — is conducted rigorously to guarantee a result that meets the Nespresso requirement. We play on the textures, the contrasts And the finishes to enhance the identity of this capsule edition. The result: one design at a time poetic and structured, emblematic of the Zurich spirit.
Delicate and refined packaging, true to Swiss elegance. The Zurich edition affirms the narrative power of design, while strengthening Nespresso's premium and cultural positioning on its limited-edition capsules.
How to pay tribute to the city of Zurich through a original and premium capsule design ? Nespresso wanted to celebrate Swiss coffee culture with a special edition, that was evocative, contemporary and true to its brand identity.
Packaging art direction, creation of tailor-made patterns, graphic storytelling, high precision print design, technical adaptation to printing constraints and support on finishes (varnish, marking, embossing).
Our creative approach is inspired by the reflections of Limmat, the glass architecture and the morning lights of Zurich. We are translating this unique atmosphere in a subtle geometric pattern, between abstraction and movement. A visual harmony designed as an echo of the balance between tradition and modernity specific to the city.
Each step of the process — Moodboards, graphic design, technical adjustments — is conducted rigorously to guarantee a result that meets the Nespresso requirement. We play on the textures, the contrasts And the finishes to enhance the identity of this capsule edition. The result: one design at a time poetic and structured, emblematic of the Zurich spirit.
Delicate and refined packaging, true to Swiss elegance. The Zurich edition affirms the narrative power of design, while strengthening Nespresso's premium and cultural positioning on its limited-edition capsules.
