PHYTO 3000

IDENTITÉ VISUELLE

Reconnecting a brand to the power of plants

The brief wasn’t cosmetic. It was about identity.

The Phyto 3000 Laboratory entrusted the complete redesign of its visual identity. A herbal medicine brand built on a dual root: scientific and botanical. In the natural health market, most brands pick a side. Phyto 3000 couldn’t afford to, without losing what makes it singular.

About this project

Reconnect the brand to the essence of herbal medicine.

Immersion in ancient apothecaries, traditional Chinese medicine, and Western herbalism. Fully redrawn logo, custom typography (elegant, organic). Graphic territory built on botanical engravings, a tribute to early naturalists. Fusion between ancestral aesthetics and contemporary rigor.

The solution

1 fully redrawn logo / A territory fueled by 3 heritages / Botanical engravings as foundation

The result

Expertise: Brand Platform · Art Direction · Logo Design · Visual Identity System · Custom Typography · Premium Positioning

The brief wasn’t cosmetic. It was about identity.

The Phyto 3000 Laboratory entrusted the complete redesign of its visual identity. A herbal medicine brand built on a dual root: scientific and botanical. In the natural health market, most brands pick a side. Phyto 3000 couldn’t afford to, without losing what makes it singular.

About this project

Reconnect the brand to the essence of herbal medicine.

Immersion in ancient apothecaries, traditional Chinese medicine, and Western herbalism. Fully redrawn logo, custom typography (elegant, organic). Graphic territory built on botanical engravings, a tribute to early naturalists. Fusion between ancestral aesthetics and contemporary rigor.

The solution

1 fully redrawn logo / A territory fueled by 3 heritages / Botanical engravings as foundation

The result

Expertise: Brand Platform · Art Direction · Logo Design · Visual Identity System · Custom Typography · Premium Positioning

The brief wasn’t cosmetic. It was about identity.

The Phyto 3000 Laboratory entrusted the complete redesign of its visual identity. A herbal medicine brand built on a dual root: scientific and botanical. In the natural health market, most brands pick a side. Phyto 3000 couldn’t afford to, without losing what makes it singular.

À propos de ce projet

Reconnect the brand to the essence of herbal medicine.

Immersion in ancient apothecaries, traditional Chinese medicine, and Western herbalism. Fully redrawn logo, custom typography (elegant, organic). Graphic territory built on botanical engravings, a tribute to early naturalists. Fusion between ancestral aesthetics and contemporary rigor.

La solution

1 fully redrawn logo / A territory fueled by 3 heritages / Botanical engravings as foundation

Le résultat

Expertise: Brand Platform · Art Direction · Logo Design · Visual Identity System · Custom Typography · Premium Positioning