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The Phyto 3000 Laboratory entrusted the complete redesign of its visual identity. A herbal medicine brand built on a dual root: scientific and botanical.
In the natural health market, most brands pick a side. Phyto 3000 couldn’t afford to, without losing what makes it singular.
Immersion in ancient apothecaries, traditional Chinese medicine, and Western herbalism.
Fully redrawn logo, custom typography (elegant, organic). Graphic territory built on botanical engravings, a tribute to early naturalists. Fusion between ancestral aesthetics and contemporary rigor.
Problem Solved. By design
1 icon preserved, 1 icon elevated
The historic balm keeps its identity codes while gaining premium status.
Roll-on vs spray: 1 clear segmentation
Two range formats visually differentiated, without breaking the brand system.
Botanical plates, custom typography
A new graphic territory, rooted in thebrand’s phytotherapeutic heritage.
Expertise: Brand Platform · Art Direction · Logo Design · Visual Identity System · Custom Typography · Premium Positioning
The Phyto 3000 Laboratory entrusted the complete redesign of its visual identity. A herbal medicine brand built on a dual root: scientific and botanical.
In the natural health market, most brands pick a side. Phyto 3000 couldn’t afford to, without losing what makes it singular.
Immersion in ancient apothecaries, traditional Chinese medicine, and Western herbalism.
Fully redrawn logo, custom typography (elegant, organic). Graphic territory built on botanical engravings, a tribute to early naturalists. Fusion between ancestral aesthetics and contemporary rigor.
Problem Solved. By design
1 icon preserved, 1 icon elevated
The historic balm keeps its identity codes while gaining premium status.
Roll-on vs spray: 1 clear segmentation
Two range formats visually differentiated, without breaking the brand system.
Botanical plates, custom typography
A new graphic territory, rooted in thebrand’s phytotherapeutic heritage.
Expertise: Brand Platform · Art Direction · Logo Design · Visual Identity System · Custom Typography · Premium Positioning
The Phyto 3000 Laboratory entrusted the complete redesign of its visual identity. A herbal medicine brand built on a dual root: scientific and botanical.
In the natural health market, most brands pick a side. Phyto 3000 couldn’t afford to, without losing what makes it singular.
Immersion in ancient apothecaries, traditional Chinese medicine, and Western herbalism.
Fully redrawn logo, custom typography (elegant, organic). Graphic territory built on botanical engravings, a tribute to early naturalists. Fusion between ancestral aesthetics and contemporary rigor.
Problem Solved. By design
1 icon preserved, 1 icon elevated
The historic balm keeps its identity codes while gaining premium status.
Roll-on vs spray: 1 clear segmentation
Two range formats visually differentiated, without breaking the brand system.
Botanical plates, custom typography
A new graphic territory, rooted in thebrand’s phytotherapeutic heritage.
Expertise: Brand Platform · Art Direction · Logo Design · Visual Identity System · Custom Typography · Premium Positioning
