EN
How to reposition a herbal medicine brand so that it reflects both its scientific roots, its botanical heritage and its desire to move upmarket? The Phyto 3000 Laboratory entrusted us with the complete redesign of its visual identity to embody the quality of its products and strengthen its credibility with its audiences.
Brand platform, artistic direction, logo creation, iconographic research, graphic universe, visual storytelling, custom letterpress design, apothecary & botanical inspiration, premium positioning.
Our work has revolved around a central objective: reconnecting the visual identity of Phyto 3000 to the essence of herbal medicine — the power of plants. By immersing ourselves in the worlds of ancient apothecaries, traditional Chinese medicine and western herbalism, we have built a brand image rich in meaning and elegance.
The logo has been completely redesigned : no more unbalanced elements and dated typography. Make way for custom typography, elegant and organic, evoking nature and scientific mastery.
The new graphic territory is based on illustrations of plants in engraving, a tribute to the drawings of the first botanists, who come to embody naturalness, heritage and precision. This fusion between ancestral aesthetics and contemporary rigor creates an image that is both reassuring, upstanding and singular, perfectly in line with the values of the brand.
A strong identity, rooted in tradition while being resolutely modern, which allows Phyto 3000 to assume its premium positioning and scientist. A visual signature consistent with its expertise in phytotherapy and a reinforced capital of trust with its targets.
How to reposition a herbal medicine brand so that it reflects both its scientific roots, its botanical heritage and its desire to move upmarket? The Phyto 3000 Laboratory entrusted us with the complete redesign of its visual identity to embody the quality of its products and strengthen its credibility with its audiences.
Brand platform, artistic direction, logo creation, iconographic research, graphic universe, visual storytelling, custom letterpress design, apothecary & botanical inspiration, premium positioning.
Our work has revolved around a central objective: reconnecting the visual identity of Phyto 3000 to the essence of herbal medicine — the power of plants. By immersing ourselves in the worlds of ancient apothecaries, traditional Chinese medicine and western herbalism, we have built a brand image rich in meaning and elegance.
The logo has been completely redesigned : no more unbalanced elements and dated typography. Make way for custom typography, elegant and organic, evoking nature and scientific mastery.
The new graphic territory is based on illustrations of plants in engraving, a tribute to the drawings of the first botanists, who come to embody naturalness, heritage and precision. This fusion between ancestral aesthetics and contemporary rigor creates an image that is both reassuring, upstanding and singular, perfectly in line with the values of the brand.
A strong identity, rooted in tradition while being resolutely modern, which allows Phyto 3000 to assume its premium positioning and scientist. A visual signature consistent with its expertise in phytotherapy and a reinforced capital of trust with its targets.
