EN
Clarifying the architecture of the Stérimar range while reinforcing the naturalness of the design. The brand wants to evolve without breaking with its historical codes, in a context of strong competition in pharmaceuticals and parapharmacies.
Redesign of visual identity, packaging design, creation of graphic signs, graphic charter design, color segmentation, prioritization of information and adaptation to sectoral constraints.
Our mission begins with the creation of a system of graphic signs consistent with the values of the brand: naturalness, efficiency and clearness. These signs are integrated into a new graphic charter that ensures consistency across all media.
On the packaging side, we operate a redesign in two stages. First of all, a clarification of the range by color with a segmentation into four families, then a monochrome to indicate the intensity of the symptoms treated. Then, we keep the structure of the pack — well known to the consumer — but let's modernize the codes. The product block is strengthened, the palette revised in softer shades and natural. The iconic wave is finely reworked, and enriched with a key message at the heart: “100% natural seawater”. Finally, reinsurance elements structure the bottom of the pack for a more fluid and informative reading.
One modernized identity but faithful, a clarified range, and more impactful packs. This global redesign reinforces readability on the shelves and the positioning of Stérimar as a natural reference in respiratory health.
Clarifying the architecture of the Stérimar range while reinforcing the naturalness of the design. The brand wants to evolve without breaking with its historical codes, in a context of strong competition in pharmaceuticals and parapharmacies.
Redesign of visual identity, packaging design, creation of graphic signs, graphic charter design, color segmentation, prioritization of information and adaptation to sectoral constraints.
Our mission begins with the creation of a system of graphic signs consistent with the values of the brand: naturalness, efficiency and clearness. These signs are integrated into a new graphic charter that ensures consistency across all media.
On the packaging side, we operate a redesign in two stages. First of all, a clarification of the range by color with a segmentation into four families, then a monochrome to indicate the intensity of the symptoms treated. Then, we keep the structure of the pack — well known to the consumer — but let's modernize the codes. The product block is strengthened, the palette revised in softer shades and natural. The iconic wave is finely reworked, and enriched with a key message at the heart: “100% natural seawater”. Finally, reinsurance elements structure the bottom of the pack for a more fluid and informative reading.
One modernized identity but faithful, a clarified range, and more impactful packs. This global redesign reinforces readability on the shelves and the positioning of Stérimar as a natural reference in respiratory health.
