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The need wasn't cosmetic. It was foundational.
Barbara Gould, a brand founded in the 1930s. A known name, a real heritage, but no contemporary expression to carry it. The challenge: turning a dormant heritage brand into a living design system, capable of structuring two complete ranges, skincare and fragrance, with total coherence.
Laying the foundations before designing anything.
A visual territory rooted in Art Deco, not as ornament, but as a design system: geometry, rhythm, structural elegance. That territory flows through every touchpoint: logo, typography,
Problem solved. By Design.
35 references covered
One visual system structuring 29 skincare products and 6 fragrances under a single identity.
2 universes unified
Skincare and fragrance carried by the same visual language, without losing their singularity.
1 Art Deco territory
A distinctive aesthetic anchor, designed as a positioning lever for accessible premium.
Expertise: Brand architecture · Visual identity · Art direction · 3D visualization
The need wasn't cosmetic. It was foundational.
Barbara Gould, a brand founded in the 1930s. A known name, a real heritage, but no contemporary expression to carry it. The challenge: turning a dormant heritage brand into a living design system, capable of structuring two complete ranges, skincare and fragrance, with total coherence.
Laying the foundations before designing anything.
A visual territory rooted in Art Deco, not as ornament, but as a design system: geometry, rhythm, structural elegance. That territory flows through every touchpoint: logo, typography,
Problem solved. By Design.
35 references covered
One visual system structuring 29 skincare products and 6 fragrances under a single identity.
2 universes unified
Skincare and fragrance carried by the same visual language, without losing their singularity.
1 Art Deco territory
A distinctive aesthetic anchor, designed as a positioning lever for accessible premium.
Expertise: Brand architecture · Visual identity · Art direction · 3D visualization
The need wasn't cosmetic. It was foundational.
Barbara Gould, a brand founded in the 1930s. A known name, a real heritage, but no contemporary expression to carry it. The challenge: turning a dormant heritage brand into a living design system, capable of structuring two complete ranges, skincare and fragrance, with total coherence.
Laying the foundations before designing anything.
A visual territory rooted in Art Deco, not as ornament, but as a design system: geometry, rhythm, structural elegance. That territory flows through every touchpoint: logo, typography,
Problem solved. By Design.
35 references covered
One visual system structuring 29 skincare products and 6 fragrances under a single identity.
2 universes unified
Skincare and fragrance carried by the same visual language, without losing their singularity.
1 Art Deco territory
A distinctive aesthetic anchor, designed as a positioning lever for accessible premium.
Expertise: Brand architecture · Visual identity · Art direction · 3D visualization
