

Carita needed to transmit the excellence of its skincare protocols internationally. The real challenge: ensuring every asset (from manual to pictogram, from filmed gesture to page layout) carries the same level of elegance as the skincare itself. At Carita, transmission is a brand act.
Complete set of print and video materials: protocols, manuals, practical sheets. Refined and functional layouts, precise illustrations, custom pictograms. Instructional videos for massage techniques, edited with precision and accompanied by gesture diagrams. Training for France and internationally.
2 formats, 1 standard
Print and video designed with the same commitment to elegance, precision, and brand fidelity.
From gesture to pictogram
Every massage technique translated into illustration, diagram, and filmed sequence, with no loss of nuance.
France and beyond
Training tools built to work everywhere, respecting the House’s codes at every touchpoint.
Expertise: Art direction · Illustration · Graphic design · Print experience · Photo retouching · Instructional video content · Custom pictograms
Carita needed to transmit the excellence of its skincare protocols internationally. The real challenge: ensuring every asset (from manual to pictogram, from filmed gesture to page layout) carries the same level of elegance as the skincare itself. At Carita, transmission is a brand act.

Complete set of print and video materials: protocols, manuals, practical sheets. Refined and functional layouts, precise illustrations, custom pictograms. Instructional videos for massage techniques, edited with precision and accompanied by gesture diagrams. Training for France and internationally.


2 formats, 1 standard
Print and video designed with the same commitment to elegance, precision, and brand fidelity.
From gesture to pictogram
Every massage technique translated into illustration, diagram, and filmed sequence, with no loss of nuance.
France and beyond
Training tools built to work everywhere, respecting the House’s codes at every touchpoint.


Expertise: Art direction · Illustration · Graphic design · Print experience · Photo retouching · Instructional video content · Custom pictograms


Carita needed to transmit the excellence of its skincare protocols internationally. The real challenge: ensuring every asset (from manual to pictogram, from filmed gesture to page layout) carries the same level of elegance as the skincare itself. At Carita, transmission is a brand act.


Complete set of print and video materials: protocols, manuals, practical sheets. Refined and functional layouts, precise illustrations, custom pictograms. Instructional videos for massage techniques, edited with precision and accompanied by gesture diagrams. Training for France and internationally.


2 formats, 1 standard
Print and video designed with the same commitment to elegance, precision, and brand fidelity.
From gesture to pictogram
Every massage technique translated into illustration, diagram, and filmed sequence, with no loss of nuance.
France and beyond
Training tools built to work everywhere, respecting the House’s codes at every touchpoint.


Expertise: Art direction · Illustration · Graphic design · Print experience · Photo retouching · Instructional video content · Custom pictograms

