CARITA

PRINT EXPERIENCE

Elevating the art of skincare through the tools that teach it

The demand went deeper than editorial. It was about brand.

Carita needed to transmit the excellence of its skincare protocols internationally. The real challenge: ensuring every asset (from manual to pictogram, from filmed gesture to page layout) carries the same level of elegance as the skincare itself. At Carita, transmission is a brand act.

About this project

Skincare as the editorial standard.

Complete set of print and video materials: protocols, manuals, practical sheets. Refined and functional layouts, precise illustrations, custom pictograms. Instructional videos for massage techniques, edited with precision and accompanied by gesture diagrams. Training for France and internationally.

The solution

Problem solved. By Design.

2 formats, 1 standard

Print and video designed with the same commitment to elegance, precision, and brand fidelity.

From gesture to pictogram

Every massage technique translated into illustration, diagram, and filmed sequence, with no loss of nuance.

France and beyond

Training tools built to work everywhere, respecting the House’s codes at every touchpoint.

The result

Expertise: Art direction · Illustration · Graphic design · Print experience · Photo retouching · Instructional video content · Custom pictograms

The demand went deeper than editorial. It was about brand.

Carita needed to transmit the excellence of its skincare protocols internationally. The real challenge: ensuring every asset (from manual to pictogram, from filmed gesture to page layout) carries the same level of elegance as the skincare itself. At Carita, transmission is a brand act.

About this project

Skincare as the editorial standard.

Complete set of print and video materials: protocols, manuals, practical sheets. Refined and functional layouts, precise illustrations, custom pictograms. Instructional videos for massage techniques, edited with precision and accompanied by gesture diagrams. Training for France and internationally.

The solution

Problem solved. By Design.

2 formats, 1 standard

Print and video designed with the same commitment to elegance, precision, and brand fidelity.

From gesture to pictogram

Every massage technique translated into illustration, diagram, and filmed sequence, with no loss of nuance.

France and beyond

Training tools built to work everywhere, respecting the House’s codes at every touchpoint.

The result

Expertise: Art direction · Illustration · Graphic design · Print experience · Photo retouching · Instructional video content · Custom pictograms

The demand went deeper than editorial. It was about brand.

Carita needed to transmit the excellence of its skincare protocols internationally. The real challenge: ensuring every asset (from manual to pictogram, from filmed gesture to page layout) carries the same level of elegance as the skincare itself. At Carita, transmission is a brand act.

À propos de ce projet

Skincare as the editorial standard.

Complete set of print and video materials: protocols, manuals, practical sheets. Refined and functional layouts, precise illustrations, custom pictograms. Instructional videos for massage techniques, edited with precision and accompanied by gesture diagrams. Training for France and internationally.

La solution

Problem solved. By Design.

2 formats, 1 standard

Print and video designed with the same commitment to elegance, precision, and brand fidelity.

From gesture to pictogram

Every massage technique translated into illustration, diagram, and filmed sequence, with no loss of nuance.

France and beyond

Training tools built to work everywhere, respecting the House’s codes at every touchpoint.

Le résultat

Expertise: Art direction · Illustration · Graphic design · Print experience · Photo retouching · Instructional video content · Custom pictograms