EN
Starfish Partners, leadership coaching from England for 40 years. A logo, a starfish photograph, that had never evolved. The founder's son takes over and wants a clean visual break, without denying the legacy.
Starting point: the founding narrative. A child on a beach throwing a starfish back into the sea. "It mattered to that one." The old logo showed a starfish. The new one had to embody what the starfish stands for.
10 creative directions explored. Full deployment: logo, brand guidelines, business cards, PowerPoint template. Going from a photograph to a fully built brand system.
"Thank you Sign &Volume for really understanding our story and vision, and creating something weare very proud of." - Starfish Partners
Problem Solved. By design
40 years of legacy, first-ever identity redesign
10 creative directions explored
1 complete brand system deployed
UK client, international leadership coaching
Expertises: Brand design • Art direction • Print experience
Starfish Partners, leadership coaching from England for 40 years. A logo, a starfish photograph, that had never evolved. The founder's son takes over and wants a clean visual break, without denying the legacy.
Starting point: the founding narrative. A child on a beach throwing a starfish back into the sea. "It mattered to that one." The old logo showed a starfish. The new one had to embody what the starfish stands for.
10 creative directions explored. Full deployment: logo, brand guidelines, business cards, PowerPoint template. Going from a photograph to a fully built brand system.
"Thank you Sign &Volume for really understanding our story and vision, and creating something weare very proud of." - Starfish Partners
Problem Solved. By design
40 years of legacy, first-ever identity redesign
10 creative directions explored
1 complete brand system deployed
UK client, international leadership coaching
Expertises: Brand design • Art direction • Print experience
Starfish Partners, leadership coaching from England for 40 years. A logo, a starfish photograph, that had never evolved. The founder's son takes over and wants a clean visual break, without denying the legacy.
Starting point: the founding narrative. A child on a beach throwing a starfish back into the sea. "It mattered to that one." The old logo showed a starfish. The new one had to embody what the starfish stands for.
10 creative directions explored. Full deployment: logo, brand guidelines, business cards, PowerPoint template. Going from a photograph to a fully built brand system.
"Thank you Sign &Volume for really understanding our story and vision, and creating something weare very proud of." - Starfish Partners
Problem Solved. By design
40 years of legacy, first-ever identity redesign
10 creative directions explored
1 complete brand system deployed
UK client, international leadership coaching
Expertises: Brand design • Art direction • Print experience
