STARFISH

IDENTITÉ VISUELLE

STARFISH PARTNERS

THE BRIEF

How do you build a visual identity for a company that grew its reputation without one for 40 years? As Starfish Partners entered a generational transition, they entrusted us with the creation of their brand identity, a mark that could carry four decades of leadership development with international groups.

About this project

EXPERTISE

Brand strategy, art direction, logo creation, creative territory exploration, brand guidelines design, brand system rollout, adaptation across all touchpoints.

The solution

OUR APPROACH

We started where they started: their founding story. A child on a beach after a storm, throwing a single starfish back into the sea among thousands. That gesture, the belief that every individual action matters, has been the foundation of their philosophy for 40 years.

We explored distinct creative territories, each questioning a different facet of the Starfish identity: the founding act, legacy, collective impact, movement. What drove us: a mark that never stands still, one that carries the idea of setting people, teams and organisations back into motion.

From the initial creative direction to the final rollout, logo, brand guidelines, brand tools, every detail shaped by our client's intent.

The result

THE OUTCOME

An identity that honours 40 years of legacy without being held back by it. Starfish Partners steps into its next chapter with a brand system that matches its track record and the pride of its founders: "Thank you for really understanding our story and vision, and creating something we are very proud of."

THE BRIEF

How do you build a visual identity for a company that grew its reputation without one for 40 years? As Starfish Partners entered a generational transition, they entrusted us with the creation of their brand identity, a mark that could carry four decades of leadership development with international groups.

About this project

EXPERTISE

Brand strategy, art direction, logo creation, creative territory exploration, brand guidelines design, brand system rollout, adaptation across all touchpoints.

The solution

OUR APPROACH

We started where they started: their founding story. A child on a beach after a storm, throwing a single starfish back into the sea among thousands. That gesture, the belief that every individual action matters, has been the foundation of their philosophy for 40 years.

We explored distinct creative territories, each questioning a different facet of the Starfish identity: the founding act, legacy, collective impact, movement. What drove us: a mark that never stands still, one that carries the idea of setting people, teams and organisations back into motion.

From the initial creative direction to the final rollout, logo, brand guidelines, brand tools, every detail shaped by our client's intent.

The result

THE OUTCOME

An identity that honours 40 years of legacy without being held back by it. Starfish Partners steps into its next chapter with a brand system that matches its track record and the pride of its founders: "Thank you for really understanding our story and vision, and creating something we are very proud of."

THE BRIEF

How do you build a visual identity for a company that grew its reputation without one for 40 years? As Starfish Partners entered a generational transition, they entrusted us with the creation of their brand identity, a mark that could carry four decades of leadership development with international groups.

À propos de ce projet

EXPERTISE

Brand strategy, art direction, logo creation, creative territory exploration, brand guidelines design, brand system rollout, adaptation across all touchpoints.

La solution

OUR APPROACH

We started where they started: their founding story. A child on a beach after a storm, throwing a single starfish back into the sea among thousands. That gesture, the belief that every individual action matters, has been the foundation of their philosophy for 40 years.

We explored distinct creative territories, each questioning a different facet of the Starfish identity: the founding act, legacy, collective impact, movement. What drove us: a mark that never stands still, one that carries the idea of setting people, teams and organisations back into motion.

From the initial creative direction to the final rollout, logo, brand guidelines, brand tools, every detail shaped by our client's intent.

Le résultat

THE OUTCOME

An identity that honours 40 years of legacy without being held back by it. Starfish Partners steps into its next chapter with a brand system that matches its track record and the pride of its founders: "Thank you for really understanding our story and vision, and creating something we are very proud of."